A nice interview on the Hopunion LLC YouTube channel, featuring Short’s Brewing Company, of Bellaire, Michigan. Short’s has a reputation for producing unique beer products, and in fact, the video is titled “Brewing With Unique Ingredients at Short’s Brewing Company”. The discussion in the video, to me, highlights precisely the allure and the entrepreneurial spirit of this dynamic industry. The craft beer industry’s love of experimentation, even at the risk of failure, in order to create a winning product, puts it in stark contrast with the “play it safe” mentality of Corporate America.
To find out more about Short’s Brewing Company, go to https://www.shortsbrewing.com/. To find out more about Hopunion LLC, a leading producer of hops, operating out of Yakima, Washington, go to https://www.hopunion.com/.